Faculty and students at Rochester Institute of Technology are using mobile technologies to engage visitors of historical destinations in the Greater Rochester area. The mobile design strategy, called Brick City Tours, personalizes the tourism experience using digital storytelling, cultural heritage and interactive arts, such as augmented reality.
RIT is collaborating with VisitRochester, Greater Rochester’s official tourism promotion agency, to design mobile experiences that personalize and capture tourists’ visits at the Genesee Country Village and Museum. The technology is also designed to scale to many of VisitRochester’s other top destinations. The Mobile Experiences for Tourism Project is made possible by the New York State Council on the Arts with the support of Gov. Andrew M. Cuomo and the New York State Legislature. Funding for the project comes from a $52,958 award from the 2012 Regional Economic Development Council Awards and a matching $52,958 contribution from RIT and VisitRochester.