On Friday, April 12, 2013, the MS HCI program hosted Professor Michael Shamiyah from the DOM (Design, Organization, Media) Research Lab in Austria. Professor Shamiyah led a 4o-minute discussion about how inventors innovate in business environments and corporate culture. The discussion revolved around the innovations of Ferdinand Porsche (founder of Porsche and Volkswagen) and how his inventions were 100 years ahead of their time. The presentation highlighted the invention of the first hybrid car in 1900, how every Porsche has three distinctive lines, how Porsche looked to aviation to make cars aerodynamic and highlighted the worlds first ever car crash in the mid 1800s.
Professor Shamiyah drew parallels between the innovations at Porsche and the innovations of Kodak as leaders of technology and the user experience. Professor Shamiyah uncovered a pattern of innovation through his rigorous video documentary with key Kodak inventors. The overarching message to the audience was that designers and innovators need to translate design ideas into a language that people of today could accept.
Steve Sasson, the inventor of the digital camera in 1975, and Ken Parulski, who commercialized the first digital camera, were both in attendance and participated in the talk.
These game-changing inventors then opened a discussion to the students for feedback and questions. On behalf of RIT, we would like to thank Professor Shamiyah for his excellent presentation and also thank our guests, Steve Sasson and Ken Parulski, for contributing to the RIT student experience!